AI Insights · Timothy · July 2024
Q2 2024 Delivered Meal Kits & Specialty Foods Apps Performance on iOS in the UK
A glance at the performance of the top delivered meal kits and specialty foods apps on iOS in the UK for Q2 2024 reveals user engagement trends. Sensor Tower provides a detailed look at downloads and active users for these leading apps.
In the second quarter of 2024, the UK's iOS platform saw varying levels of engagement across the top delivered meal kits and specialty food applications. Data from Sensor Tower offers a snapshot of these trends.
HelloFresh: Meal Kit Delivery experienced a steady download rate, ranging from around 7K to 8K throughout the quarter, while weekly active users fluctuated between approximately 74K and 83K.
Gousto saw downloads dipping as low as 2K and peaking just above 3K. Its weekly active users remained fairly stable, hovering in the mid-30Ks.
Vivino: Buy the Right Wine brought in revenue ranging from around $1.5K to $2.2K each week, with downloads showing a similar trend to its weekly active users - starting at just under 2K and reaching up to 2.5K.
Green Chef: Healthy Recipes observed downloads that initially started around 1.4K, dropping to 700 before climbing back up to peak at 2.2K. The app's weekly active users saw a gradual increase from 6K to 8.5K over the quarter.
Lastly, Mindful Chef had the lowest download numbers, starting the quarter at just over 500 and ending with a peak of nearly 1K. The app's weekly active users data was not disclosed.
For more detailed insights and analysis, Sensor Tower's comprehensive data provides a deeper understanding of the app market dynamics.
